My interest for photography started somewhere around the age of fourteen. After discovering the dark room in my high school I spent many, many hours developing mainly black and white images. Graduating with a major in Business Administration from Lund university I started a career with an international management consultancy. 6 years later I was one of the marketing directors for a global telecom company.

The camera was there all the way, but after turning 30 i felt I really had to make a choice. Should photography be a passion, too often becoming second choice after business reports and management presentations, or could this be something that I really could do as a full time profession? Do I dare?

After some careful thinking I decided there´s only one way to find out. So in 2007 I quit my job, bought some photography equipment an amateur could never motivate and signed the contract to my own photostudio in the center of Stockholm.

Today, I´m happy to say I haven´t regretted starting my own company a second. Working with both private and commercial, local and international clients I´ve been able to do a broad line of work "shooting people", with everything from portraits and weddings to children, fashion magazines and commercials.

It has evolved me immensely as both a photographer and videographer. And it has given me all those moments and meetings with wonderful people all around the world to capture and share for life.